Do you search for your content on google but you cannot find it on the first page of search results? Simply, the answer is SEO. In this post, we will talk about two types of SEO (On-Page SEO and Off-Page SEO).
What is SEO?
Quickstart Guide To SEO
SEO stands for “search engine optimization.” In simple terms, it means the process of optimizing your website to rank high on search engine. In other words, it is also known as the organic listings. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Let’s make things simple by a direct example. I will search for “automatic new cars review 2021” and you can see the pages ranked at the top of google (screenshots).
What does this means? Simply, it means that the first ranked pages have the best SEO score. Therefore, these pages will, for sure, get high free organic traffic to their websites. Isn’t it worth working on it? Don’t you want that your website pages will be shown at the top result for searches on google?
So how will you be able to bring more visitors or leads to your website for FREE? (I like the free word 🙂 )
Certainly, google wants its users to find what they are looking for. In other words, google wants to show the the best content to its users.
Now, let’s see how SEO works.
Types of SEO
Mainly, there are two types of SEO. Both are crucial to the success of an SEO campaign:
- On-Page SEO
- Off-Page SEO
In general, On-page SEO focuses on optimizing your site (or your page). Off-page SEO focuses on increasing the authority and the popularity of your website.
Let’s dive a little bit into each type.
On-Page SEO
Mainly, On-Page SEO is about what you can do inside your different parts of your site to optimize it for the best ranking. For instance, it is related to two main points, which are content and keywords search. Your ranking on the search engine is determined by many factors including .URL structure, tags, page content, and more.
->URLs
URLs should be structured in such a way that keeps them short, clear, and concise. Please keep in mind to not play with changing URLs at any time you want to. The impact of changing URLs on your SEO can be severe because it can take Google a lot of time to reprocess and rediscover them. This results in significant loss of SEO ranking.
->Tags
Tags are a very important in helping search engines understand what your content is about. It’s crucial that your tags are spelled correctly and have a consistent format. There are many best practices that are defined to help in writing effective tags.
->Page Content
The core idea is to create a content that can rank on google. If you don’t have already a website I have a post explaining how to build it in minutes, Easy Steps to Start a Blog in Minutes.
In addition, you need to decrease the bounce rate and increase the session duration. this tells google that your content is good and people are spending time reading it. you can optimize this by including videos on your pages. Hence, People will have to stay more while watching them. there are many tools that you can use for your videos making. I suggest Promo as it is a very easy to use one and it has a very reach library of templates and music that your can reuse.
“Google uses alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image. Also, alt text in images is useful as anchor text if you decide to use an image as a link.”
Alt images help you pages to boost your SEO. In addition, it helps images on your pages to rank high in google image search results.
->Headings
Headings enhance the readibility of your page content. It gives your page a structured design of your ideas and paragraphs.
->Keyword Search
It’s mainly about finding what people are searching for.
Your job now if to come up with keywords that will enable you to rank first on google search. For instance, you need to find high ranking keywords related to the topic you are approaching on your website. There are many tools that can help you finding these keywords.
Easy way to find good keywords
->page load speed
Website visitors have little patience waiting for slow pages to load. As a consequence, you will loose many future leads or subscribers. Page load speed is also crucial for your SEO ranking.
There are many free tools that can help you analyse and improve your website speed. The most famous one is Google PageSpeed Insights.
->Internal Links
Internal links are hyperlinks that point to another page on the same website. For example, This is a link pointing to an internal link in my website: New YouTube Monetization Rules 2021.
Off-Page SEO
Off-Page SEO, mainly, is about everything you do outside your website to increase the authority of your domain. In other words, the more number of quality backlinks are referring to your website, the more your website is more authoritative. This can be done by working some ways to build links to your website.
- Social medial shares of your content: This will produce social signals telling google that your content is imortant and get shared on sicial media.
- Email marketing: This can bring readers from emails you send to their inboxes about your content.
- Forums: Suggesting your content links as solutions to people’s issues and problems.
- Last but not least, quality of your content: This is the most important point above all. In fact, creating quality content will enhance peolple to share it to their groups and friends.